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Solutions for Law Firms and B2B Companies | Smartiee
Solutions

Start with the business situation, not the marketing tool

A rankings submission, website, PR campaign or automation workflow only makes sense in the context of the problem it needs to solve.

How to use this page

Find the situation closest to yours

Clients do not usually come to us saying they need “a service mix”. They come with a deadline, an outdated website, weak visibility, scattered content or a client process that is too manual.

This page connects those situations to the Smartiee services that are usually most relevant.

01

Law firm entering or improving legal rankings

International rankings and submissions

Choose realistic directories, identify the strongest matters, structure practice positioning and coordinate referee lists and deadlines.

Legal rankings
02

The firm needs stronger market visibility

PR and expert positioning

Turn partner expertise into expert comments, articles, firm news and relevant editorial visibility across legal, business and industry media.

PR & publications
03

The website no longer reflects the business

Website structure, copy and development

Rework the way services, people, expertise and proof are presented so the website feels aligned with the actual level of the firm.

Websites
04

Expertise exists, but search visibility is weak

Content strategy and search visibility

Build a clearer content system around services, practices, expert articles and search intent instead of publishing isolated posts.

Content & SEO
05

Enquiries arrive, but follow-up is inconsistent

Lead management and follow-up

Organise lead capture, contact records, reminders, review requests and repeat contact so the process depends less on manual memory.

CRM & automation
06

The company is difficult to understand in AI-assisted search

AI visibility and expert signals

Audit what AI systems can discover about the company, people and services, then improve the clarity and consistency of those signals.

AI visibility
Where to start

The first project usually depends on what is blocking growth now

Deadline-drivenStart with rankings, a launch, a site migration or another project with a fixed date.
Visibility-drivenStart with PR, content, SEO or AI visibility where the main issue is discoverability.
Conversion-drivenStart with the website and enquiry path when traffic exists but the digital experience is weak.
Process-drivenStart with CRM and automation when leads and client follow-up are handled inconsistently.
When one service is not enough

Common combinations

Rankings, PR and content

Useful when the firm wants rankings activity to support broader market positioning throughout the year.

Website, content and SEO

Useful when the current site needs both structural work and stronger expert content.

Website and CRM automation

Useful when the enquiry path needs to continue into a more organised follow-up process.

Content and AI visibility

Useful when expertise is already being published but needs clearer structure and stronger external signals.

Need a broader view?

See the full service portfolio

If your situation spans several areas, the Services page shows the full portfolio and how different types of work connect.