First Solution Consulting Group
Building the company’s marketing from the ground up, with ongoing support across branding, websites, SEO, content and client acquisition.
Case studies
Our work for law firms and businesses
Websites, legal ranking submissions, PR and ongoing marketing support. Explore what we delivered, the markets involved and the results reported for each project.
An ongoing marketing team for your business
We support law firms and growing businesses over several years, working as their external marketing team. Our role extends from positioning and websites to PR, content, legal rankings and day-to-day marketing decisions.
LOYAL Legal Advisory
Ongoing marketing advice and delivery across the multilingual website, content, PR, international visibility and webinars.
SZP Law
Marketing support spanning naming, positioning, visual identity, website development, PR and legal ranking submissions.
SPEAKUS
Customer research, positioning, sales presentations, content and international promotion, supporting the company’s development across markets.
Zheleznikov & Partners
Ongoing support throughout the engagement with international and domestic legal rankings, website updates, content and social media.
Websites, SEO and ongoing support
Projects combining a clear website with useful content, search optimisation and ways for potential clients to get in touch.
LOYAL Legal Advisory
Ongoing marketing support for a law firm advising international businesses, from its multilingual website to content, PR and day-to-day marketing advice.
- Our work
- Brand identity, a multilingual website, practice pages, localised contact options, expert articles, external publishing and a webinar for the firm. Chinese-language work includes WeChat contact links and a CSDN profile.
- Delivered
- A website in five languages: English, Mandarin Chinese, Uzbek, Russian and Turkish. The firm reports regular enquiries, including requests from Japan, China and Russia. Our support continues across content, international promotion and client communications.
5 languagesone international website
Regular enquiriesincluding Japan, China and Russia
“Since the launch, we have already received enquiries from several new prospective clients.”
Ravshan Mardiev, Managing Partner
First Solution Consulting Group
Building the company’s marketing from the ground up and continuing as its external marketing team across strategy, websites, content, search and client acquisition.
- Our work
- Rebranding, WordPress website, service pages, enquiry tools, SEO content, external articles and directory profiles. A four-week brand identity project was documented in 2024; paid search followed in 2025.
- Delivered
- The business reports dozens of enquiries per month for relocation and related services, with requested service packages starting at €7,000. Ongoing work connects the website, search content, external publications and enquiry handling.
Dozensof enquiries per month
€7,000+starting price of the services enquired about
Business-reported figures, October 2026. Enquiries are prospective opportunities, not completed sales.
Rezolut Law Firm
Updating the presentation of an established legal practice.
- Our work
- Naming, positioning, marketing strategy, logo, visual identity, corporate website and SEO foundations.
- Delivered
- A unified brand platform, website and business materials. The rebrand was also announced on Pravo.ru.
SZP Law
Five years of marketing consultancy and delivery, supporting the firm across brand development, digital presence and communications.
- Our work
- Naming, positioning, photography, brand identity, website development and legal ranking submissions across the relationship.
- Delivered
- A consistent visual identity and website presenting practices, team profiles and client information.
Website updates and technical support
Robert Haas
Targeted updates and technical fixes to an existing WordPress website.
- Our work
- Website audit, fixes to templates and display issues, revised categories, new sections and a clearer content structure using the existing Milano theme and WPBakery setup.
- Delivered
- A more stable website with clearer navigation and a foundation for further promotion.
Legal ranking submissions
Examples of firms that gained recognition during our work together, followed by international submission projects.
Regionservice
Submission work for an established legal practice.
- Our work
- Support with preparing legal ranking submissions and presenting the firm’s experience.
- Result
- The firm gained ranking recognition during our work together.
Romanov & Partners
Submission support for the firm’s criminal law practice.
- Our work
- Preparation of legal ranking submissions and presentation of the firm’s practice experience.
- Result
- The firm gained ranking recognition while working with Smartiee.
SZP Law
Legal rankings within a five-year marketing engagement.
- Our work
- Preparation of submission materials alongside work on positioning, the website and communications.
- Result
- The firm entered legal rankings during our work together.
Zheleznikov & Partners
Five years of marketing support, including annual submissions to Chambers, The Legal 500, IFLR1000, Pravo.ru-300 and Kommersant, alongside website and content work.
- Our work
- Preparation of submission documents, alongside website support, content marketing and social media work.
- Delivered
- The archived portfolio records first-time recognition and subsequent recurring directory mentions during the relationship.
Just Advisors
Support with presenting the firm’s experience to international legal directory researchers.
- Our work
- Preparation of international legal ranking submissions, based on the firm’s practice experience and supporting information.
- Delivered
- A submission package presenting relevant matters and the firm’s positioning to researchers.
Digital & Analogue Partners
Preparing the firm’s art law experience for international legal rankings.
- Our work
- Support with the submission and the presentation of practice experience in English.
- Delivered
- Practice-specific submission materials focused on the firm’s art law work.
Burlingtons
Burlingtons is among the UK law firms we have worked with, alongside our engagements with legal businesses in Europe and Asia.
PR and expert content
From international product and investment stories to sustained media work for law firms.
PR support for Chinese agencies and businesses
Our Chinese clients include Kinfoome Presswire and the teams behind tangcm.com, mediatcb.com and 9taimi.com. These collaborations form part of our international PR work, supporting agencies with communications projects for their clients.
WeBridge Consulting
PR support in Russia delivered through a New York consultancy for its client from China.
- Our work
- Coordination of PR support with WeBridge and its founder Chris Chen, helping the agency serve an international client.
- Delivered
- A completed collaboration referenced in Chris Chen’s client testimonial.
“The Smartiee team helped me with PR support for one client from China.”
Chris Chen, Founder, WeBridge Consulting
Chinese games developer
International PR for a company developing and selling computer games.
- Our work
- Market-entry communications strategy, press releases, game reviews, media materials and outreach to gaming publications and bloggers.
- Delivered
- A campaign and media materials tailored to gaming audiences in the target markets.
Consumer electronics manufacturer
Communicating investment in research, development and expanded manufacturing in Russia.
- Our work
- PR support and placement of materials with national and regional media.
- Delivered
- The published case records repeated coverage of the company’s R&D investment and manufacturing expansion. The client’s name is not disclosed.
Enforce Law Company
Regular media work for Enforce Law Company, making the firm’s lawyers available as expert sources.
- Our work
- Article ideas, writing and editing, press releases, journalist communication and expert commentary.
- Delivered
- Approximately 5–8 media requests for expert comments per month in the July 2024 reporting period, alongside article publications.
Technology and international expansion
Customer research, sales materials and PR for technology companies entering new markets.
SPEAKUS
Five years as the external marketing team for a cloud-based simultaneous interpreting platform, supporting its development and expansion into Europe and Asia.
- Our work
- Customer and competitor research, audience profiles, market prioritisation, brand positioning and international marketing. A separate presentation project covered structure, English and Russian copy, visual design and pricing.
- Delivered
- Customer profiles and recommendations for target markets and media. A 15-slide corporate presentation in English and Russian, supplied in PPTX and PDF for client and investor meetings. The presentation was delivered in five days as one project within the wider relationship.
Resonance Software
Content and PR for a Palo Alto technology business, explaining applications of its audio-based device discovery technology.
- Our work
- Founder interviews, editorial pitching and a finished article about participation in Web Summit 2017. Broader content work covered applications in fintech, gaming, security and the Internet of Things.
- Delivered
- An article in Rusbase sharing the founders’ experience and practical advice for entrepreneurs. The company’s conference participation provided the editorial story.
DropEx
Promotion of an electronic business card exchange application.
- Our work
- App promotion for Google Play and Apple’s App Store, press releases, articles and outreach to online media in the United States and Russia.
- Delivered
- App marketing and editorial materials supporting visibility in both markets.
Raketa
Market research and a presentation for a new service offering.
- Our work
- Research into the target audience and how buyers choose IT service providers, assessment of the market and promotion strategy, and development of the presentation.
- Delivered
- A clearer picture of customer decision-making and sales materials for presenting the new offering.
Our research and initiatives
Research, editorial projects and practical resources developed by Smartiee for the legal market.
Benchmarking the quality of legal services
A study of how corporate clients choose law firms and build long-term relationships with external counsel, drawing on surveys and in-depth interviews with 130 heads of legal departments.
Topics included selection criteria, pricing, loyalty, marketing channels and reasons for changing advisers.
Companies represented in the research
The research included corporate lawyers and representatives from Unilever, AB InBev Efes, DB Schenker, REHAU, Rosgosstrakh, Gazprombank and SUEK AG.
These companies were represented by research participants.
Research partners: Statut Law School, RAPSI, Company Lawyer, Sistema Yurist, Lawfirm.ru, Economics and Life, The Paragraph Magazine, LawFirmManagement.ru and Legal Crew.
Middle East research for a legal almanac
An upcoming article about the Middle East for the Chervets almanac.
- Our work
- Researching the regional legal market, developing the article and requesting local law firm commentary, including outreach relating to Turkey and Bahrain.
- Publication status
- The article is being prepared for publication. It will bring together regional research and local law firm perspectives. Publication details will follow when it is released.
Smartiee Telegram Rating
Research into how legal professionals use Telegram to demonstrate expertise.
- Our work
- Channel reviews and directories, followed by the 2026 criminal-law pilot assessing usefulness, expertise, clarity, practical value and presentation.
- Delivered
- Published channel research and an editorial shortlist. The 2026 edition assesses public communication, rather than lawyers’ legal qualifications.
Law firm website research
Assessing the technical performance and mobile presentation of legal websites.
- Our work
- Performance checks and a mobile website review covering 77 law firm websites, with methodology and recommendations.
- Delivered
- Published comparative studies identifying areas for technical improvement. Firms reviewed are research subjects, rather than a client list.
Legal market map
Mapping the channels through which law firms build visibility.
- Our work
- An overview connecting legal directories, business and legal media, education, events, websites, PR and AI visibility.
- Delivered
- A practical resource for understanding the legal marketing landscape and choosing relevant channels.
Events and professional community
Events we organise, educational work and participation in business communities across different markets.
How law firms build client relationships
Smartiee and CMS brought together more than 60 in-house counsel, law firm representatives, marketing specialists and journalists to discuss the findings of our legal services benchmarking research.
Speakers included representatives of CMS, REHAU, Azimut Hotels, DB Schenker and Kommersant. The programme covered adviser selection, media work, proposals and long-term client relationships.
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Best Legal Website competition
Independent participation in evaluating legal websites.
- Our work
- Smartiee partnered with the 2024 competition. Kseniia Udovitskaia joined the 2025 jury, assessing design, usability, content, technical delivery and client communication.
- Delivered
- Expert assessment of 25 websites in the 2025 competition.
Training and professional education
Sharing practical marketing and automation methods with legal professionals.
- Our work
- An online legal rankings course in July 2020; a March 2020 student lecture in Samara with GRATA; a document automation masterclass in 2023.
- Delivered
- Educational sessions on submission preparation, legal marketing and document workflows.
Where we meet the business community
Selected events attended by the Smartiee team.
PENtastic Startup Month community meeting
A meeting hosted by INFINITY8 and Digital Penang, exploring the local technology and startup ecosystem.
Founders & Friends
An international founders, investors and consultants lunch at Livit Hub.
InfoComm China
Participation in the technology industry event.
Entrepreneurship Day at TUM
Meeting the university’s entrepreneurship and startup community.
More projects from our archive
Earlier projects and additional work across branding, submissions, PR and digital services. Dates labelled “published” refer to the case update, rather than the duration of the engagement.
Explore more completed projects
Enforce Law Company
Supporting the development of a new legal brand and its ongoing marketing.
- Our work
- Brand creation, positioning, marketing strategy, PR and offline and online events.
- Delivered
- A webinar organised for Enforce attracted more than 200 representatives of the construction industry.
Statut Law School
Refreshing the identity of an established legal education provider.
- Our work
- Brand positioning, updated logo, colour system, documents, course and event materials, and social media announcement layouts.
- Delivered
- A coordinated visual system across the school’s educational and promotional materials.
Pravo.ru-300 submission project
An anonymised law firm case covering labour, competition and land law submissions.
- Our work
- Matter selection and prioritisation, positioning, handling confidential work and meeting submission limits.
- Delivered
- The published case reports recognition in labour and migration law and related disputes, plus an individual recognition for the managing partner. The client continued with PR and SEO.
Law firm landing page and Telegram bot
A focused landing page for a legal services advertising campaign.
- Our work
- Mobile layout, service messaging and calls to action, technical SEO, UTM tracking and a Telegram bot for incoming enquiries.
- Delivered
- A campaign-ready landing page with enquiries routed to Telegram and integration with the client’s CRM.
Kommersant submissions
Preparation of ranking submissions across several practice areas.
- Our work
- Submission materials and practice-focused information, including tax, disputes and family law.
- Delivered
- Prepared application materials for the ranking research process.
Coshene
Search optimisation for a premium clothing brand that has since closed.
- Our work
- Competitor analysis, a keyword set of 889 search terms, page titles and descriptions, product copy and an editorial plan.
- Delivered
- The published case reports Google search impressions increasing from 90–120 to more than 700 per day during the project.
Further clients and collaborations
Further examples of our work with law firms and international businesses.
MAYS Partners
Legal directory and ranking submission support, referenced in Partner Roman Nikolaev’s testimonial.
OST Legal
Positioning, Legal 500 EMEA, Chambers Europe, Chambers Global and IFLR1000 submissions, website audit, social media and publications, referenced in Partner Vladimir Lipavsky’s testimonial.
Beliavsky Economic Disputes and ENTER Global
International clients and collaborations across the agency’s work.
Nektorov, Saveliev & Partners and Land Law Firm
Early legal sector clients identified in the agency’s history.
Danilov & Partners, Intellectual Capital and Nikolaev & Partners
Legal sector clients mentioned in the agency’s account of its development.
Dubrovskaya, Kuznetsova & Partners, Uniconsul and Savitskaya & Partners
Legal clients named in the agency history published in 2026.
Inmar, ProLex, Padva & Epstein, KAI5, Sollars and Horizon Global
Further clients featured in Smartiee’s earlier portfolio.
Experience inside an international law firm
The agency’s work is informed by its founder’s experience in legal marketing.
Hogan Lovells, Munich
Kseniia Udovitskaia worked in business development at Hogan Lovells in Munich. Her experience includes preparing JUVE, The Legal 500 and Chambers submissions for automotive and pharmaceutical practices in Germany.
This is Kseniia’s professional experience within the firm, separate from Smartiee’s agency client projects.