Business media
For issues with a wider commercial impact
M&A, tax, sanctions, disputes, regulation, real estate, investment, technology, risk and market developments that matter beyond the legal profession.
PR & publications
International PR for law firms and expert businesses
We help firms turn specialist knowledge into media comments, articles, market commentary and expert visibility — across business, legal and industry publications.
What PR should do
Put the right expertise in front of the right audience
For a law firm, visibility is most useful when it reinforces a specific practice, partner or market position. A corporate lawyer, tax adviser and IP specialist should not be pitched to the same publications in the same way.
We match the topic and expert to the audience, then shape the material for the editorial format — whether that means a fast comment, a contributed article, a market note or a specialist publication.
Media landscape
Business, legal and industry media require different angles
The examples below show the kinds of international publications that may be relevant depending on jurisdiction, topic, editorial policy and the strength of the story.
Legal media
For the legal market and in-house audience
Law-firm strategy, disputes, partner moves, major cases, regulation, legal-market trends and expert commentary aimed at lawyers and legal teams.
Industry & specialist media
For narrow expertise and sector credibility
Tax, IP, finance, construction, real estate, energy, technology and other specialist markets where a highly targeted audience can be more valuable than mass reach.
Formats
Different media opportunities need different material
01Media comments
Fast expert responses to current news, court decisions, regulation and business developments.
02Articles & columns
Longer expert pieces built around a clear issue, argument and practical value for readers.
03Firm & partner news
Rankings, appointments, transactions, launches and developments packaged for relevant media and audiences.
04Market commentary
Cross-border or sector observations that position a lawyer or team around a market they know well.
What we do
PR support from topic selection to editorial submission
01
Topic and media selection
We identify the most relevant angle, audience and type of publication for the expert and practice.
02
Media comments
We help turn a lawyer's position into a concise, timely response that works for a journalist.
03
Article development
Topic, structure, interview, drafting, editing and adaptation to the target publication.
04
Editorial outreach
Pitching and submission support where the publication accepts contributed material or expert comment.
05
Reuse after publication
We help turn published material into website content, LinkedIn posts, newsletters, ranking evidence and other client-facing assets.
Process
How the work usually runs
01Expertise & objective
Define the practice, partner, market and business objective behind the PR activity.
02Editorial angle
Choose a topic that is relevant to the target audience rather than simply promotional.
03Draft & edit
Collect the legal position and turn it into a clear media-ready format.
04Pitch & reuse
Submit to the appropriate outlet and use the resulting material across other channels where relevant.
Pricing
Typical PR engagement formats
Service
Price
Typical scope
Media comment support
By scope
Request assessment, drafting or editing, coordination and submission.
Expert article
By scope
Topic development, interview, drafting, editing and publication-ready copy.
PR support package
Monthly / project
Ongoing comments, articles, firm news, media targeting and editorial coordination.
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