smartiee
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Company

International marketing agency

Based in Munich, working with law firms and businesses across Europe and Asia. Since 2017, we have combined PR, legal rankings, websites and ongoing marketing support in one team.

WhatsApp Us
Smartiee event bringing together law firms and in-house counsel
Our legal industry event at CMS
About Smartiee

Specialising in marketing for expert businesses

Founded in 2017, Smartiee grew out of hands-on marketing work with law firms. We understand the challenge of explaining complex services, presenting lawyers’ experience and helping prospective clients decide whom to contact.

Today, our core team manages projects from Germany, bringing in specialists and project partners when additional design, technical, language or local-market expertise is needed. We carry work through from planning and writing to implementation and ongoing support.

Our research and projects
People behind the work

Our team and project partners

Kseniia and Andrey lead client engagements. Our wider network brings legal marketing, design, development and local-market experience to individual projects.

Kseniia Udovitskaia
Kseniia Udovitskaia
Co-founder | Legal marketing and international projects

Kseniia leads positioning, PR, legal ranking submissions, content strategy and website projects. Her professional background includes FleishmanHillard Vanguard, PwC and business development at Hogan Lovells in Munich.

At Hogan Lovells, she prepared JUVE, The Legal 500 and Chambers submissions for automotive and pharmaceutical practices in Germany. She combines this experience with hands-on website planning, implementation and quality assurance.

Munich
Germany
Andrey Udovitskiy
Andrey Udovitskiy
Co-founder | Technology and business development

Andrey brings more than 20 years of experience in technology sales and business development, including roles at IBM, Oracle, Thomson Reuters and Luxoft.

He works on market research, digital strategy, technology positioning and international expansion, connecting commercial objectives with analytics and digital implementation.

Germany
Kira Truntaeva
Kira Truntaeva
Project partner | Legal marketing

Kira has a legal education and experience in legal support at WiseAdvice Group and Pepeliaev Group.

Her work covers legal ranking submissions, brand narratives, content marketing and PR, helping turn legal experience into clear materials for clients, editors and researchers.

Germany
Finn Chow
Industry connection | AI automation

Founder of Zarvin, an AI automation agency in Penang. Part of our local professional network in Malaysia.

Penang
Malaysia
Rumyana Derguel
Project partner | International coordination

Supports selected international projects and cross-border coordination from Türkiye.

Türkiye
Sergey Oleynik
Graphic design and web development

Contributes graphic design and web development to international projects.

International projects
Where we work

Markets we work with

Germany & EuropeWebsites, digital visibility, B2B positioning and professional-services marketing.
Malaysia & Southeast AsiaLocal contacts, market research, events and international business connections in Penang and the wider region.
TürkiyeProject cooperation and support for cross-border work involving Turkish businesses and professional-services teams.
Central Asia & China-facing projectsLegal marketing, multilingual websites, content and international market communication.
Examples of our work

Client projects

LOYAL Legal Advisory

Uzbekistan | Spring 2026–present

A website in five languages, expert content, international PR, a webinar and ongoing marketing advice.

The firm reports regular enquiries, including requests from Japan, China and Russia.

Explore the ongoing engagementuzloyal.uz/en/

First Solution Consulting Group

Portugal, Spain and France | 2023–present

Marketing support from the ground up: brand identity, website, service pages, SEO, external publishing and enquiry handling.

The business reports dozens of enquiries per month for services starting at €7,000.

Explore the ongoing engagementfsolgroup.com

PR for a Chinese client

Agency collaboration | New York and China

PR support delivered with WeBridge Consulting for a client from China.

Founder Chris Chen shared a positive review of working with Kseniia and the Smartiee team.

Explore our international PR workRead client feedback
Client experience

Law firms, businesses and agency partners

Our current and past engagements span legal services, consulting, technology and international PR.

LOYAL Legal Advisory
Just Advisors
Beliavsky Economic Disputes
ENTER
Burlingtons

Law firms

LOYAL Legal Advisory, Burlingtons, Just Advisors, Digital & Analogue Partners, Beliavsky Economic Disputes, Rezolut, SZP Law, Regionservice, Romanov & Partners, Zheleznikov & Partners and Enforce Law Company.

Businesses and agency collaborations

First Solution Consulting Group, ENTER, SPEAKUS, Raketa, WeBridge Consulting and Kinfoome Presswire, alongside PR projects with the teams behind tangcm.com, mediatcb.com and 9taimi.com.

See the scope and results of our work
Research and professional community

Understanding how clients choose law firms

Legal services benchmarking

Our research brought together insights from 130 heads of legal departments. It explored adviser selection, proposals, pricing and long-term client relationships.

Participants included representatives of Unilever, AB InBev Efes, DB Schenker, REHAU, Rosgosstrakh, Gazprombank and SUEK AG.

These organisations participated in the research; this is not a list of agency clients.

Research and media partners

The project’s partner network included Statut, RAPSI, Company Lawyer, Sistema Yurist, Lawfirm.ru, Economics and Life, Paragraph Magazine, Law Firm Management and Legal Crew.

Our event with CMS

Smartiee and CMS brought together more than 60 in-house counsel, law firm representatives, marketing specialists and journalists to discuss the research findings.

Research, events and initiatives
Our services

What we can help you with

Legal marketing and PR

Rankings, PR, content, positioning and visibility for firms that sell expertise.

Legal rankings support

Websites, SEO and AI visibility

Websites, service pages, lawyer profiles, SEO, AI visibility, directory listings and ongoing digital support.

SEO and AI visibility

International projects

Market-facing content and project support where language, local context and cross-border communication matter.

View client projects
Typical project pricing

Project starting prices

Full pricing
Service
Starting point
Typical scope
Legal rankings submission support
from €1,000
Per practice; strategy, submission structure, matter descriptions and referee coordination. Discounts for several practices.
Law firm website
from €2,500
Structure, copy, design direction, development and launch.
Website audit & optimisation
from €500
SEO, structure, conversion path, content and technical recommendations.
Content & SEO support
from €1,000
Expert articles, service pages, SEO structure and ongoing publishing support.
PR & publication support
from €800
Expert comments, articles, firm news and editorial outreach.
AI visibility audit
from €700
Website, content, external signals and implementation priorities.
Latest from Smartiee

Recent articles and market notes

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