Content and SEO for law firms
Keep your website up to date with content that answers potential clients’ questions. We plan topics, write articles and publish approved content, with ongoing support for SEO and PR.
Content and PR
A lawyer’s expertise can become a practical website guide, a platform article, a media comment or a webinar. We develop the topic and adapt the structure, angle and level of detail to each audience.
Our work connects ongoing publishing with interviews, expert commentary and editorial outreach. When a topic has a wider news or industry angle, our PR team can develop it for the media.
Explore PR and publicationsStart with a defined batch of articles or let us manage a regular publishing programme. Choose the €1,500 package to add bilingual content, social and publishing platforms, and directory registration.
€720
For a new content section or a planned series of articles.
Ongoing support
€720 / month
A recurring 10-article plan for a website that needs regular updates.
€1,500 / package
10 articles in Russian and English, with adaptation and distribution across your firm’s channels.
The €720 package covers writing and publishing on your own website. The €1,500 package includes Russian and English versions of 10 articles, channel setup, adaptation, publishing and directory registration. Article length, revisions, schedule and the directory list are agreed before starting. Paid platform fees, advertising, editorial media outreach and website development are quoted separately.
Topics should help a potential client understand their situation, your service and the next step.
Explain procedures, requirements, documents and common mistakes for clients entering your market or using your services.
Explain what has changed, who it affects and what a business needs to do. Your specialists review legal accuracy before publication.
Answer specific questions about costs, timing, eligibility and process in a format clients can understand.
Show the client’s problem, your work and the documented outcome, using information approved for publication.
Explain who a service is for, what it includes and how to enquire. These pages are scoped separately from the article package.
Develop an expert’s perspective into a pitch, comment or contributed article tailored to the intended publication.
Writing is one part of the work. A wider programme can also improve how people find your content and how clearly your firm is represented online.
We can research search topics, improve page titles and descriptions, connect articles to relevant services and refresh existing pages. Service pages, articles and case studies should support the same commercial priorities.
Agree a measurable scope: pages reviewed, pages updated, articles published and internal links added.
We can align biographies, practice descriptions and directory profiles with your website, including relevant platforms such as Lawzana. Clear authorship, sources and consistent firm information also support our AI visibility work.
Agree a measurable scope: profiles reviewed or updated and a defined set of search and AI queries checked.
Explore AI visibilityDirectory registration and article publishing where supported are included in the €1,500 package. A wider SEO audit and AI visibility checks are scoped separately. The aim is to build a consistent online presence over time; search rankings, AI mentions and enquiry volumes cannot be guaranteed.
We prepare the monthly plan around your services, target market and available expertise.
We use agreed sources and your team’s input to develop the articles.
Your team approves the content. We format and publish it on the agreed schedule.
We summarise what was published and agree next month’s priorities. The extended package summary also records channel publications and directory work.
From a firm’s own website to expert commentary and contributed articles, these projects show how the work connects.
Editorial project
We prepared a dedicated article on the region’s legal markets, investment demand and the role of international law firms. The work combined research, requests for expert commentary, interviews and the development of a single editorial narrative.
Expert perspectives: Timofey Nosov of BSA Law, Sergey Pevnitsky of Enter Wealth and Roman Lobanov of White Stone contributed perspectives on the UAE and cross-border work. The material also includes the perspective of Antalya-based lawyer İlhan Subaşı on Türkiye. A Bahrain contribution was subsequently received from Mahmoud Dhahi of Manal Dhahi Legal Group.
What this produced: an article bringing together market analysis and named practitioners’ perspectives for an external publication. This illustrates the work behind an expert feature: finding relevant voices, gathering comments and turning them into a coherent piece.
The firms and lawyers above are editorial contributors to this project.
Uzbekistan
The task: make the firm’s legal and tax expertise easier for international clients to find and assess.
Our work: articles in Russian, English and Chinese for the website and external platforms; directory and professional profiles including Lawzana, Golden Pages, Lexology, Expat.com and Clutch; social and map listings.
The output: a broader set of published materials and firm profiles across the channels potential clients use. In our checks, AI answers now describe Ravshan and the firm; this observation relates to the broader visibility work.
Visit LOYALFive years of cooperation
The task: maintain regular visibility for the firm and reach business audiences interested in construction and real estate.
Our work: lawyer commentary and article placements in outlets including Vedomosti, RBC, Kommersant, Pravo.ru and RIA Novosti, alongside webinar planning, invitations, email campaigns, audience recruitment and event coordination.
The output: sustained media activity and webinars supported by promotional content, information partners and recordings.
View a webinar exampleInternational agency collaboration
The task: support a Chinese agency’s clients with communications for manufacturing projects and game launches in Russia.
Our work: preparation of press release texts, adaptation for the local audience, media outreach and distribution coordination through WeBridge.
The output: 20 press releases delivered as a complete service, connecting content production with PR execution.
Explore our PR servicesThe monthly summary records the work delivered. Where analytics and the agreed scope allow, we also track how that content performs.
Articles approved and published, pages updated and the next planned topics.
Search impressions, clicks, visits to service pages and tracked enquiries. We distinguish measured enquiries from assumptions about lead sources.
Firm pages created or updated, adapted posts published, directory registrations submitted and approved, and links to published articles.
No. It covers writing 10 articles and publishing them on your own website. Media outreach and any paid placement fees are scoped separately.
Yes. The monthly option repeats the 10-article package at €720 per month, with an agreed topic plan and publishing schedule. The €1,500 package can also form the basis of ongoing support, with a renewal scope agreed after the initial account setup. PR outreach can be added separately.
The €1,500 package includes 10 article topics, each prepared in Russian and English. Article length and format are agreed before starting. The language for the €720 package is agreed separately; additional languages are quoted separately.
We need your priority services, relevant source materials and a named reviewer. Your team approves legal accuracy, confidential details and client information before publication.
Yes, with the necessary access and an agreed approval process. Formatting and publication are included in the article package; development work and changes to the website are separate.
We create or update the firm’s pages and adapt approved content for Facebook, Instagram, LinkedIn, X (Twitter), Dzen, vc.ru, Medium and Substack. The format depends on the channel: a full article, a shorter post or a visual publication. We also register the firm in agreed online directories and publish articles there where that feature is available. Platform approval and publishing rules apply.
We commit to the agreed content and outreach work. Media editors decide what to publish, and search visibility and enquiries depend on factors beyond publishing volume.
Send your website, target market and priority services. Tell us whether you need a one-off package or monthly support. We can connect your website content with platform publishing and PR and media outreach.