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Team and International Network | Smartiee
Team

Team and project network

A small core team with direct responsibility for strategy and delivery, supported by specialist collaborators and local industry contacts when a project needs them.

How Smartiee works

Direct involvement instead of layers of account management

Smartiee was founded in 2017 and grew through long-term work with law firms before expanding into technology and other B2B projects.

The core team stays close to positioning, rankings, PR, content, websites and project delivery. Designers, developers, SEO specialists and other experts join according to the actual scope.

Core team

People responsible for the work

Kseniia Udovitskaia

Kseniia Udovitskaia

Co-founder, legal marketing, PR, rankings and content strategy

Works directly on legal-market positioning, ranking materials, content, website structure and editorial strategy for professional-services businesses.

Andrey Udovitskiy

Andrey Udovitskiy

Co-founder, digital strategy, technology and business development

Connects technology, analytics, market logic and commercial development in international B2B projects.

Elena Debs

Elena Debs

Senior project manager, legal marketing and content

Works with legal and consulting marketing, branding, PR, SEO and content projects where editorial quality matters.

Mareta Arutyunova

Mareta Arutyunova

Project manager, legal rankings and submissions

Supports ranking projects, legal material structuring and submission preparation.

Smartiee in Malaysia
International network

Local connections where the work happens

Smartiee works internationally without presenting every contact as an employee or formal office. In some markets we work through direct local relationships and trusted industry contacts.

Finn Chow Founder of Zarvin, Penang, Malaysia

Finn is part of Smartiee's local industry network in Penang. Zarvin works with AI and business automation. The connection helps us stay close to the local technology and business environment while exploring projects and collaborations in Malaysia.

Project model

The team expands around the project

Strategy and quality control stay with the core team. Designers, developers, SEO specialists, editors and other subject-matter experts join only where the project needs them. This keeps the structure lean and the people making decisions close to the actual work.