CRM & Automation for Professional Services and B2B | Smartiee
CRM & automation

Turn enquiries and follow-up into a system, not a manual routine

We help professional-services and B2B teams organise leads, reminders, follow-up, review requests and client communication after the website goes live.

What this service solves

More of the client journey can happen without constant manual control

Many firms invest in a website and lead generation, but the process after an enquiry still depends on someone remembering to reply, follow up, request documents, ask for a review or contact the client again months later.

We map these repetitive steps, decide what should stay personal and automate the parts that do not need manual attention every time.

What the work can include

Practical automation around leads and existing clients

Lead capture

Website forms and enquiry sources organised so new leads arrive with the information your team actually needs.

Client database

A structured contact base instead of leads living across inboxes, spreadsheets and personal notes.

Follow-up reminders

Automatic reminders for unanswered enquiries, proposals, client decisions and longer sales cycles.

Email sequences

Simple automated communication for enquiries, onboarding, updates or re-engagement where appropriate.

Review requests

Follow-up after a completed matter or project so review collection does not depend on someone remembering later.

Workflow automation

Connecting forms, CRM records, notifications and recurring actions into a clearer operating flow.

How we work

Automate the repetitive part, keep the relationship human

01 Map the process

We look at what happens from first enquiry through follow-up, onboarding and repeat contact.

02 Choose what to automate

We separate repetitive operational steps from communication that should remain personal.

03 Build the workflow

Forms, records, reminders and messages are connected into a practical working sequence.

04 Test & improve

We check the real flow, remove unnecessary steps and adjust the process after launch.

Examples

Typical workflows we can help organise

Website enquiry → follow-up

A new request creates a contact record, alerts the responsible person and triggers a reminder if the enquiry has not been handled.

Proposal → decision reminder

After a proposal is sent, the team gets a structured reminder instead of manually checking old email threads.

Completed project → review request

At the right stage, the client receives a review request or the responsible person gets a prompt to send one personally.

Existing client → repeat contact

Important client relationships can be brought back into view after a defined period instead of disappearing from day-to-day attention.

Typical deliverables

What you receive

01
Workflow map

A clear view of the current process and where manual work can be reduced.

02
CRM structure

Contacts, lead stages, basic fields and process logic organised around the way the team actually works.

03
Automation setup

Reminders, notifications, follow-up and repeat actions configured for the agreed workflow.

04
Website connection

Forms and enquiry points connected to the process where technically appropriate.

05
Testing & handover

A tested flow, basic documentation and adjustments after the first real use.

Pricing

Typical engagement formats

Service
Starting point
Typical scope
Process & automation audit
By scope
Current workflow review, automation opportunities and implementation priorities.
CRM setup
By scope
Basic structure, lead stages, contact fields and working process.
Automation workflow
By scope
One or more lead, reminder, review or follow-up workflows.
Ongoing optimisation
Monthly / project
Adjustments, new workflows and improvements after launch.