Make your expertise easier for AI systems to understand and cite
We improve the website structure, content and external signals that help search engines and AI systems understand who you are, what you do and where your expertise is strongest.
AI visibility starts with clear evidence, not tricks
AI systems increasingly summarise companies, compare providers and answer questions that used to lead directly to a search-results page. For law firms and expert businesses, the challenge is not simply to “rank in AI”. The real task is to make expertise clear, consistent and supported across your own website and external sources.
That means strong service pages, named experts, useful content, clear internal structure, relevant publications, rankings and third-party mentions that reinforce the same picture.
From audit to implementation
Search & AI visibility audit
We review how the company, services, people and expertise are currently represented across the site and relevant external sources.
Service and practice structure
We improve the way services, practices, sectors and cases are organised so they are easier to interpret and connect.
Expert content gaps
We identify missing pages, FAQs and expert materials that could better answer the questions clients actually ask.
Entity clarity & internal linking
We connect firms, people, practices, locations and content more clearly across the website.
External mentions & publications
We review the signals created by media coverage, rankings, directories, expert commentary and other third-party sources.
Implementation priorities
We turn the findings into a practical sequence of website, content, PR and visibility improvements.
One visibility picture across your site and external sources
Review the website, search presence, external mentions and existing content.
Identify unclear services, missing proof, weak connections and content opportunities.
Separate high-impact fixes from longer-term content and authority work.
Update the site, content, PR and supporting visibility signals where needed.
What you receive
A structured review of the current website and external presence.
Clear issues grouped by urgency, impact and implementation effort.
Pages, FAQs, expert materials and internal links to add or improve.
Where PR, rankings, directories or third-party mentions can strengthen the overall picture.
A practical roadmap your team can execute internally or with Smartiee.
Audit and implementation plan
Scope depends on the size of the website, number of practices and markets involved.