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SEO, AI visibility and legal directories

AI visibility

We build your firm’s presence across search engines, AI answers and legal directories, with clear information about your services and lawyers and an easy way to enquire.

Discuss your firm’s visibility

What we do

We handle both the audit and the practical work: website changes, content, profiles, directory submissions and ongoing updates.

SEO and technical fixes

We check indexing, page titles, internal links, mobile usability and multilingual structure. We implement the fixes that help search engines access and interpret your pages.

Pages that answer client questions

We develop practice pages, location pages, FAQs and legal guides around the work your firm wants to attract, with clear contact options.

AI search visibility

We review answers about your firm and lawyers in ChatGPT, Gemini, Perplexity and Google’s AI search features. We improve source content and check whether descriptions are accurate.

Firm and lawyer profiles

We organise biographies, practice areas, credentials, languages and contact details so the firm and its lawyers are described consistently across channels.

Directory registration and optimisation

We shortlist relevant directories, prepare and submit profiles, choose practice categories and locations, and set up enquiry handling and follow-up.

Content, mentions and measurement

We develop expert content and support relevant publications. We track search traffic, available AI referrals, directory enquiries and qualified leads.

Client example from Uzbekistan

LOYAL Legal Advisory

Building an online presence for the firm and its managing partner, Ravshan Mardiev.

Before our work

The firm had very little publicly available information online.

  • Limited material for prospective clients researching the firm and its expertise.
  • A weak information base for search engines and AI tools answering questions about the firm and its managing partner.

What changed

  • A website in five languages, with service information and expert content.
  • A clearer public profile of the firm and its managing partner.
  • In our October 2026 check, ChatGPT described Ravshan Mardiev’s professional background and cited the firm’s website and articles published on Klerk.ru and Sostav.ru.
  • The firm reported enquiries from new prospective clients after the website launch.

What we worked on

Website architecture and service pages, multilingual content, SEO foundations and a clearer presentation of the firm’s expertise. Ongoing work includes expert content, PR support, directory profiles and strategic consulting.

Explore LOYAL’s English website
View LOYAL’s Lawzana profile

“Since the launch, we have already received enquiries from several new prospective clients.”

From the managing partner’s published client review

The AI visibility observation comes from our project checks. AI answers vary by query, language and platform; the new enquiries were reported by the client and are not attributed specifically to AI.

PR and AI visibility

Publications help build an expert’s public profile

A lawyer’s biography explains their experience. An article, interview or expert comment adds a published example of that expertise. Together with the firm’s website and directory profiles, these materials give clients and AI search tools more information to draw on.

We develop topics, prepare articles and comments, approach relevant media and keep names, roles and practice areas consistent across sources.

Explore PR and publications

What we check in an AI answer

  • Identity: the correct firm, lawyer, role and jurisdiction.
  • Expertise: practice areas supported by published work.
  • Sources: links to the website, media coverage and profiles.
  • Accuracy: outdated information, missing context and errors.

A published source may be cited in an AI answer. Publication does not guarantee a mention or recommendation.

Legal directories that connect firms with potential clients

We select platforms by jurisdiction, practice area, client audience and cost, then prepare profiles that explain why someone should contact your firm.

Lawzana

A legal directory with firm profiles, direct enquiries and lead access options. We prepare your listing, select relevant services and locations, and organise how incoming requests are handled.

About Lawzana listings

LawConnect

An enquiry channel currently working with law firms in the UK and Australia. For firms in these markets, we assess fit and registration requirements before recommending a profile or lead programme.

About LawConnect

The Legal 500 profiles

Commercial profiles can present a firm’s strengths, lawyers and contacts to legal buyers. We assess their relevance to your audience. A paid profile is separate from an editorial ranking.

About firm profiles

More than submitting a firm’s name

Our work includes profile copy, lawyer biographies, practice categories, contact links, submission follow-up, updates and enquiry tracking. We also assess relevant local and specialist directories for your market.

Platform selection is tailored to your firm’s jurisdiction and audience. Directory fees and lead access depend on the platform and plan. We measure actual enquiries and their relevance rather than promising a fixed number of leads.

How the work is organised

01

Record the starting point

Search results, existing profiles, website gaps and dated AI queries in the relevant languages.

02

Build the core information

Firm and lawyer profiles, service pages, useful content and consistent contact details.

03

Publish and connect

Website updates, directory submissions and relevant external content, with routes for enquiries.

04

Review enquiries and visibility

Repeat checks, review traffic and leads, and improve the channels that attract relevant prospects.

What you receive

A defined scope of work and a record of what has been changed, published and measured.

  • A visibility audit and prioritised implementation plan.
  • Agreed website fixes, updated profiles and new content.
  • A directory shortlist with costs and submission status.
  • Search and AI visibility checks with queries, dates and sources recorded.
  • Reporting on traffic, enquiries and qualified leads where tracking is available.

Questions before you start

Can you guarantee recommendations in ChatGPT or Google?

No. We improve the information available about your firm and monitor how it appears. Search engines and AI platforms decide what to show, and answers change across queries, languages and users.

How does this relate to SEO?

SEO remains part of the work. Accessible pages, useful content, clear internal links and accurate firm information support search visibility. Google states that its AI search features use the same SEO foundations and do not require special AI markup.

Will directory registration bring clients?

Directories can provide another route for enquiries. Results depend on your market, practice areas, profile, platform and response process. We track enquiry quality and conversion to consultations or instructions where your team shares those outcomes.

Do we need a new website?

Not always. We first assess whether your existing site can support the required pages, profiles, content and tracking. A rebuild is proposed only when the existing setup limits the agreed work.

Can you implement the changes?

Yes. The scope can include website updates, content writing, profile preparation, directory submissions and ongoing reporting, as well as the initial audit.

Audit, implementation or ongoing support

Pricing depends on your website, practice areas, languages, markets and the number of profiles to create or update. Send your website and target market for a scoped proposal.

Request a proposal
From the Smartiee blog

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Paid advertising and organic AI visibility are separate. Buying an ad does not influence ChatGPT’s answers. Advertising availability and eligibility depend on the market, service and platform rules.

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