Press releases and localisation
Russian-language writing and editing from your brief or existing materials. We adapt the headline, context and supporting information for the intended readership.
PR support for Chinese agencies and brands
Your PR partner
for Russian media
We help Chinese PR agencies deliver campaigns in Russia: Russian-language content, media selection, editorial outreach and publication coordination.
From gaming launches and technology products to manufacturing and investment announcements, we turn your client’s brief into a practical local media plan.
Send us your brief
Our agency clients have included Kinfoome Presswire, Taimi Media and the teams behind tangcm.com and mediatcb.com. We have also supported WeBridge Consulting on PR for a Chinese client.
What we handle in Russia
Bring us a launch, announcement or ongoing client account. We agree the audience, deliverables and approval process before starting outreach.
Media relations
A targeted media list, individual pitches, editorial follow-up and coordination of questions, interviews and expert comments.
Articles and paid placements
Article development and coordination of suitable sponsored formats. Where a placement is paid, we confirm the outlet, format, fee and publication terms before booking.
Campaign coordination and reporting
Content approvals, publication tracking and a report with live links, dates and available results for your client. Agency fees and media costs are identified separately.
Relevant project experience
Our work includes consumer technology, games and communications around manufacturing investment.
A Chinese games developer
Communications strategy, press releases, review materials and outreach to gaming publications and bloggers.
We prepared the story and supporting content for the audiences the developer wanted to reach.
A consumer electronics manufacturer
PR support for announcements about R&D investment and manufacturing expansion in Russia.
The project included coverage in national and regional media, connecting the investment story with its industrial and local significance.
“The Smartiee team helped me with PR support for one client from China.”
Chris Chen, Founder, WeBridge Consulting, New York
The right media for the story
A factory announcement, an AV product and a game release need different editors, evidence and formats. We build the media selection around your client’s objective.
National business media
Investment, market entry, manufacturing expansion and company developments with a wider commercial impact.
Industry publications
Technical explanations, product applications, specialist interviews and sector developments for professional audiences.
Regional media
Local production, facilities, jobs, distribution and investment. Coverage planned around the regions where your client operates.
Gaming and technology media
Launch news, demonstrations, review opportunities and useful product content for players, buyers and technology communities.
Business, experts and journalists
Experience beyond press releases
Smartiee and CMS organised a business discussion bringing together more than 60 participants, including corporate counsel, law firms, marketing specialists and journalists.
Kommersant journalist Anna Zanina contributed a session on working with the media. The event connected our market research with practical discussion between businesses and editors.
View the original event report in RussianHow we work with your agency
-
Share the brief
Send the client website, story, intended audience, timing and available materials. An English-language brief is welcome.
-
Agree the plan and budget
We propose the content, media approach, responsibilities and fees. Editorial outreach and paid placements are specified separately.
-
Approve and launch
We prepare the Russian materials for approval, then coordinate the agreed outreach or placements.
-
Review the results
Your agency receives a publication record and an update on completed work, responses and next opportunities.
Before we start
Can you work from our existing press release?
Yes. Send the draft and supporting materials. We assess what needs translating, editing or adding for the Russian audience, then agree the scope before preparing the local version.
Can we request specific publications?
Yes. Include your preferred outlets in the brief. We assess their suitability and the available editorial or commercial formats. Editorial publication remains the decision of the outlet.
Do you cover regions outside Moscow?
Yes. Regional outreach can be included where it supports the story, such as a manufacturing site, local launch, investment or distribution announcement.
Can you support an ongoing client account?
Yes. We can plan recurring announcements, articles and media outreach around an agreed schedule, with regular approvals and reporting to your agency.
How much time should we allow?
Send the proposed launch date with your brief. Timing depends on the materials available, translation and approvals, and the selected publications. We confirm the schedule in the proposal.