Global Expansion Strategy for SPEAKUS

Date: 2019-2020

Client: SPEAKUS

Objective: Expand Operations Internationally in the MICE Market

Services Provided: Smartiee conducted a thorough assessment of the MICE (Meetings, Incentives, Conferences, Exhibitions) market to identify opportunities and challenges for SPEAKUS's international expansion. This project involved:

• Market assessment to identify decision makers and target countries for expansion

• Development of a compelling brand story and content pack for global audiences

• Creation of targeted messaging and media assets for social media and advertising campaigns

• Strategic planning for partnerships, investor relations, and potential franchise opportunities

Challenges: Navigating regulatory frameworks and cultural nuances in different target countries posed complexities during the expansion planning phase.

Outcome: The global expansion strategy facilitated SPEAKUS's entry into new international markets, establishing the company as a leading provider of VRI platforms for multilingual events worldwide.