PR for DropEx

Date: 2020

Client: DropEx, a UC Berkeley-backed startup

Objective: To generate brand awareness, increase the startup and its technology profile among stakeholders in the tech and business ecosystem, and attract traffic to the website and mobile app.

The Back Story

Challenge: Despite having a groundbreaking technology, DropEx needed to increase its visibility and credibility within the tech and business community to attract more leads and traffic.

Solution: Smartiee developed a comprehensive public relations and marketing communications strategy to highlight DropEx's achievements and innovations.

PR Strategy & Implementation

Steps Taken:

1. Event Participation:

   • When DropEx participated in Web Summit 2017 and reached the semi-finals of pitch sessions, we prepared and published an article in a prominent technology and business media outlet, featuring the founders' journey and advice for new participants.

2. Strategic Publications:

   • Highlighted partnerships with notable events/organizations utilizing DropEx's technology.

   • Announced enrollment into acceleration programs and securing new investment rounds.

   • Published deep dives into the technology, explaining use cases and the evolution of the idea.

Results:

• Increased brand awareness and startup profile among stakeholders.

• Higher traffic influx to the website and mobile app.

Key Takeaways

02 PR: - Using media for technology product marketing: Leveraging media coverage to enhance DropEx's visibility and credibility in the tech and business ecosystem.