Brand Identity Refresh for Statut Law School

Date: 20 October 2019
Client: Statut Law School
Website: https://www.statut.ru/

Project Overview

Smartiee had the privilege of collaborating with Statut Law School, a prestigious institution in Russia, to modernize its brand identity after 24 years without change. The project aimed to refresh the school's image while maintaining its esteemed reputation and heritage.

Brand Positioning

We redefined Statut's brand positioning to authentically reflect its values and mission in today's context.

Logo Redesign

Activities:

Keyword Research:

Conducted thorough keyword research to identify the most relevant search queries.

Grouped keywords into clusters based on search intent and relevance, aligning with the client's services (e.g., relocation to Portugal, visa services, residency, citizenship).

Semantic Kernel Creation:

Developed a semantic kernel with clustered keywords categorized by thematic relevance and client search logic.

Organized keywords into clusters to target specific themes and topics relevant to the client's services (e.g., business visa, investment residency, student visas, retirement residency).

Implementation Plan:

Created a detailed implementation plan for on-page SEO optimization.

Provided guidelines for incorporating keywords into meta titles, meta descriptions, headers, and body content.

Recommendations:

Headlines and Metadata:

Craft compelling, keyword-rich meta titles and descriptions.

Use targeted keywords in H1, H2, and H3 tags.

Page Structure:

Ensure each page has a clear, logical structure with appropriate use of headers.

Optimize service pages with detailed descriptions, including primary and secondary keywords.

Content Strategy:

Develop blog content that targets long-tail keywords and addresses common client queries.

Create engaging, informative articles related to relocation processes, visa requirements, and residency options.

Color Palette

Introduced a soft color palette with a primary white tone to enhance readability and convey professionalism and warmth.

Collateral Design

Meticulously designed various collateral items including notebooks, forms, packages, programs, regulations, and event schedules, ensuring consistency and coherence across all materials.

Social Media Assets

To enhance Statut's social media presence, we developed captivating layouts for event announcements, effectively engaging the school's audience and fostering community interaction.

Result

The brand identity refresh revitalized Statut Law School's visual identity, balancing tradition and modernity. The updated branding positions Statut as a contemporary institution while honoring its rich legacy, solidifying its role as a leading authority in legal education.