Our History

Smartiee started in 2017 as a founder-led legal marketing practice. Since then, the work has expanded from Russia and CIS markets to Europe, the United States, China, Central Asia and Southeast Asia, while legal and expert-led businesses have remained at the core.

2017–2019

The agency is established in response to client demand

Smartiee starts in Russia with legal rankings, PR, positioning, websites and content. Most clients enter Chambers, The Legal 500 and IFLR1000, many for the first time.

For some companies, Smartiee becomes a long-term external marketing team, building brands, visibility and revenue.

2020–2022

A recognised brand in Russia with first international clients

Smartiee works with a significant share of the Russian legal market, conducts its own research and organises an event for leading in-house lawyers and consultants at CMS.

Clients from the US, China, Belarus, Georgia and the UK start working with Smartiee.

Managing Partner Kseniia Udovitskaia also works at Hogan Lovells in Germany as a Business Development Manager.

2023–2025

Shift towards international markets

Smartiee continues website development and legal marketing, while ranking restrictions for firms from Russia and Belarus accelerate a shift towards Western and Asian markets.

We prepare ranking submissions for UK firms, manage PR for Chinese clients and support website projects in Germany.

2026

International growth and broader consulting

Smartiee continues to build brands from scratch while helping established companies solve specific marketing, positioning and digital challenges.

Our work increasingly connects websites, content, PR, rankings and business development across multiple markets.

Markets We Know

Europe Germany and wider European professional-services and relocation projects.
CIS Long-term roots in Russia and continuing work across neighbouring markets.
Central Asia Current legal and business advisory work with a strong focus on Uzbekistan.
United States Recurring international client demand and cross-border project work.
China Recurring projects involving Chinese companies and businesses working across markets.
Southeast Asia Current market development and relationship building in Malaysia.