Statut Law School is a respected, one of the oldest specialized education facilities in Russia, established by graduates of the Moscow State University. The company hosts legal seminars, professional development programs, and conferences for law tuition with over 30,000 specialists annually. Law School approached Smartiee in 2019 to update the company's corporate identity.
The Back Story
Since the existing brand of the Law School is recognizable in the market, the agency had to develop a concept that would visually accent the continuity of the old corporate identity, but revamp it in line with modern design trends. The fresh design should take into account target audience traits, corresponding to the educational services domain, and harmoniously fit both the online and offline formats.
We've defined the School's mission statement as the following:
'To provide an opportunity for solicitors and attorneys throughout the country to improve their knowledge, become more competitive and solve problems in the field of law with the help of qualified mentors'
Also, we've identified key brand values, built the five-stage brand pyramid, including the essence, position statement, brand personality, emotional benefits, and rational attributes. These pints became the basis for the development of visual materials.
Since the key service of the school is face-to-face seminars, we have prepared a package of business document templates.
The former corporate identity did not do a proper job because it was outdated and conservative.
Our aspiration was to shy away from gray, pale, cold colors. Therefore, the base characteristics of the style were: genuine, unstaged emotions, warm colors, modernist, positive, friendly.
01 Brand Platform
Corporate Identity for Statut Law School
Mission, values, and positioning
02 Corporate Identity
04 Marketing Collateral
The visual identity concept is employing silver prints of capital city landmarks by famous contemporary photographers. Moscow is the heart of the big country, its academic, cultural, business, and social life nerve center. A place where you can exchange knowledge and experience.