Rebranding of SZP Law

Date: November 2023

Client: SZP Law

Objective: Smartiee Agency undertook a rapid redesign of SZP Law's corporate identity to refresh the firm's visual brand and enhance its market presence.

Services Provided:

• Corporate Identity Redesign

Overview: In response to SZP Law's initiative to modernize its brand identity, Smartiee Agency swiftly developed a new corporate identity that aligns with contemporary design trends while maintaining the firm's established reputation and values.

Challenges:

• Updating SZP Law's visual identity to reflect modern design aesthetics without losing brand recognition.

• Completing the redesign within a tight timeframe of 2 working weeks after reference approval.

Approach: Smartiee Agency executed the following steps:

1. Gathered references and inspiration to inform the redesign process.

2. Created three distinct concepts for the new corporate identity, providing SZP Law with options to choose from.

3. Developed the chosen corporate identity concept, including logo variations (brief and full versions), guidelines for acceptable and unacceptable usage, primary and secondary color schemes, visual elements, photography style, typography, business documentation, and presentation materials.

4. Ensured strict adherence to the approved references and design brief to meet SZP Law's expectations and market standards.

Results: The corporate identity redesign yielded significant outcomes:

• Successfully modernized SZP Law's visual brand while maintaining its core identity and professionalism.

• Provided SZP Law with a cohesive and versatile brand guideline that ensures consistency across all communications.

• Completed the project within the agreed-upon timeframe, meeting SZP Law's urgent need for a refreshed corporate identity.

Conclusion: Smartiee Agency's efficient approach to corporate identity redesign enabled SZP Law to present a contemporary and cohesive brand image, reinforcing its position as a leading legal firm in Moscow, Russia.