Rezolut Law Firm Brand Identity
Date: May 04, 2020
Client: Rezolut Law Firm
Objective: Smartiee Agency partnered with Rezolut Law Firm to refresh its brand identity, aiming to enhance client loyalty, attract new clientele, and strengthen its appeal as an employer.
Services Provided:
Marketing Strategy
Naming
Logo and Corporate Identity Creation
Positioning and Brand History Development
Overview: Rezolut Law Firm, established for over six years without a visual update, undertook a rebranding initiative in 2019. Smartiee Agency collaborated with the firm to craft a comprehensive brand platform that reflects its core values and strategic direction.
Challenges:
Evolving the brand to resonate with current and prospective clients while maintaining continuity for existing clientele.
Creating a modern and engaging visual identity that aligns with the firm’s reputation for delivering effective legal solutions.
Approach: Smartiee Agency executed the following steps:
Conducted a thorough marketing strategy to define Rezolut's brand positioning and market differentiation.
Developed a distinctive brand name and redesigned the logo and corporate identity to embody the firm's values and professional ethos.
Created a narrative that emphasizes Rezolut's commitment to client success and innovation through animated elements and clear, business-focused language.
Designed a website with a user-friendly black and white color scheme optimized for readability and detailed descriptions of the firm's expertise.
Outcome: The rebranding efforts resulted in:
Enhanced brand perception and increased client retention and acquisition.
A cohesive brand identity showcased through a redesigned logo, typography, color palette, and visual elements.
Comprehensive brand guidelines and business documentation including business cards, A4 forms, and stationery to maintain consistency across communications.
Conclusion: Smartiee Agency's collaboration with Rezolut Law Firm successfully revitalized its brand identity, reinforcing its market presence and appeal to both clients and potential employees.
