Digital Marketing Strategy for SPEAKUS

Date: 2018-2019

Client: SPEAKUS

Objective: Increase Market Reach Through Digital Channels

Services Provided: Smartiee formulated and implemented a robust digital marketing strategy aimed at expanding SPEAKUS's market reach and driving customer acquisition. Key activities included:

• Market research and competitor analysis to refine targeting and positioning

• Launch of a targeted search advertising campaign focusing on key cities in Russia

• SEO optimization of the new bilingual website to attract organic traffic

• Content creation and publication in leading international and domestic business media

• Development and execution of PPC campaigns to test digital channels and generate leads

Challenges: Balancing the need for immediate visibility with long-term SEO strategies to sustain organic growth posed a significant challenge.

Outcome: The digital marketing efforts significantly increased SPEAKUS's online visibility, generated qualified leads, and supported its entry into new international markets, including Europe, Kazakhstan, India, and Australia.