Brand Facelifting for SPEAKUS

Date: 2017

Client: SPEAKUS

Objective: Enhance Visual Identity and Market Perception

Services Provided: Smartiee collaborated with SPEAKUS to conduct a comprehensive brand facelifting exercise, focusing on modernizing the company's visual identity to align with its new market positioning as a Virtual Remote Interpretation (VRI) platform. This included:

• Customer survey to evaluate demand and satisfaction levels

• Creation of a new corporate presentation and brand story

• Development of brand guidelines, including color palette and typography

• Design and launch of a bilingual landing page highlighting service features and benefits

• Update of GDPR-compliant privacy policy and documentation

Challenges: The main challenge was to swiftly revamp SPEAKUS's brand identity to appeal to event managers and interpreters while adhering to strict GDPR regulations.

Outcome: The brand facelift resulted in a refreshed visual identity and an updated online presence, enabling SPEAKUS to effectively showcase its innovative VRI platform to a global audience.