Project

We managed various international legal rankings submissions (Chambers, The Legal 500, IFLR 1000) and national legal directories (Pravo.ru-300, Kommersant) and helped the law company to get recognized by almost all rankings for the first time. Now the firm is continuously mentioned in annual reports among the leading global competitors.

The Back Story

Challenge



Smartiee had long-term relationships provides a yearly submission of ZHeleznikov and partners to legal rankings. The challenge was to submit documents in accordance with a deadline and to do content marketing.



Nominations of Z&P resulted by Smartiee work for the first time:
• Legal 500 «best law firm in Private Client»
• Best law firm in Bunckrupcy IFLR 1000
• Roman Scherbinin – one of the best lawyers in Dispute Resolution (Litigation) Best Lawyers Russia 2018:
• leader in Restructuring and Insolvency: IFLR 1000 2017
• Private Client (2018): The Legal 500

• Leading law firms in Russia by regional ranking PRAVO.RU-300 (2015, 2016, 2017, 2018)
• Criminal Law and Procedure
• Dispute Resolution
Maintaining a corporate blog on the website and social. Smartiee prepared news about the company, announcements of articles in the media, case study. To increase brand awareness we issued our own advocacy advice with unique pictures.

01 International and Russian Law Rankings

Full-cycle management of law firm rankings submission

02 Content Marketing

We were responsible for all legal content marketing of SZP – from content plan creation to content writing and distribution. Our team prepared unique illustrations. We also organized publications in prominent Russian business and legal media.

Content Marketing

Award winning website

The website was submitted to Best Law Firm Website-2017 contest where it made it to the top three in Design nomination for "quality typography, simple structure, good, non-straining animation". The award panel appreciated website's corporate style, noting that it takes a minimum amount of time to secure the audience's trust.
Smartiee handled the legal directory submission process. Despite being a first-time applicant SZP secured the place in The Legal 500 ranking (Practice area – Private Client) and in Russian ranking Pravo.ru-300 in nominations Criminal law, Family Law and Dispute Resolution.

05 Law Firm Rankings

Brand: SZP Law
Type: Law Firm
Practice: Legal
Geography: Moscow, Russia