Part 3. Building customer relationships
In the second session, Anastasia Nadezhdina, Kerama Marazzi, Artem Podshibyakin, Inditex Russia, Anastasia Lukovnikova, Tormax Automatic Doors and Ivan Dineka, former head of DB Schenker's legal department, discussed how to build client relationships and key ingredients of long-lasting cooperation.
The speakers agreed that industry expertise is, by far, one of the most critical factors in the selection of a consultant. New companies will need to invest additional marketing efforts to battle established players, and they should focus on the client's industry knowledge and a high level of service.