Rebranding of First Solution Consulting Group

Date: 7 July 2024

Client: First Solution Consulting Group

Website: (unter construction)

Objective: To revitalize the brand identity of First Solution Consulting Group through a comprehensive rebranding strategy that includes logo redesign, color palette development, and branded collateral.

Duration: 4 Weeks

Services Provided:

• Logo Redesign (Horizontal, Monochrome, Vertical)

• Color Palette Development

• Business Collateral Design (Business Cards, Letterhead)

• Brand Guidelines Creation

Project Overview

Smartiee Agency collaborated closely with First Solution Consulting Group to refresh its brand identity, aiming to modernize its visual representation and strengthen market appeal. The project encompassed redesigning the company’s logos across various formats for enhanced versatility and impact. A refined color palette was developed to convey professionalism and innovation. Additionally, new business collateral, including business cards and letterhead, was designed to align with the updated brand aesthetics. The creation of comprehensive brand guidelines ensures consistency and coherence in all future communications and marketing efforts.

Key Highlights of the Rebranding Project:

1. Logo Redesign:

   • Horizontal Logo: A modern and versatile horizontal logo that enhances brand recognition.

   • Monochrome Logo: A sleek, single-color logo for versatile use across different media.

   • Vertical Logo: A dynamic vertical logo for flexible branding applications.

   • Logo Safe Areas: Defined clear space guidelines to ensure logo visibility and impact.

2. Updated Color Palette:

   • Created a distinctive and cohesive color palette:

     • Primary Colors:

       • CMYK: 23, 31, 57, 9 / RGB: 38, 40, 76 / HEX: #26284c

       • CMYK: 84, 40, 71, 40 / RGB: 158, 59, 34 / HEX: #9e3b22

       • CMYK: 91, 79, 62, 97 / RGB: 0, 0, 0 / HEX: #000000

       • CMYK: 7, 6, 12, 0 / RGB: 241, 237, 228 / HEX: #f1ede4

3. Business Collateral:

   • Business Cards: Professionally designed business cards featuring the new branding.

   • Letterhead: Standard and artwork versions for official communications.

   • Presentation Templates: Branded templates for consistent and professional presentations.

4. Typography:

   • Selected PF Grand Gothic Variable for both headlines and body text, ensuring readability and a modern aesthetic.

5. Brand Guidelines:

   • Developed comprehensive brand guidelines to maintain consistency in all branding materials and communications.