Digital channels are fast and reasonably priced means to connect with current and prospective customers. Yet many business-to-business (B2B) organizations rely on promotion recipes from the consumer brands. Search and social media marketing, website user experience, email, and mobile can be effective, but terms and conditions apply.
Selection of your mix will highly depend on your situation and objectives. New firm can boost its visibility through pay-per-click advertising, but only established services with user demand will benefit. While social media ads to increase audience awareness may only work out for established brands.