Portfolio

01

Marketingforschung | Wettbewerbsanalyse | Käuferpersona | Kundenzufriedenheitsumfrage | Markenplattform & -geschichte

Wir unterstützen ein Technologieunternehmen dabei, seine Präsenz auf dem heimischen Markt zu stärken und sich ins Ausland auszudehnen – nach Europa und Asien. Dies erreichen wir durch einen Entdeckungsprozess, der die Markt- und Wettbewerbsforschung sowie die Analyse der Kundenpersona umfasst.
Die gewonnenen Erkenntnisse bilden die Grundlage zur Festlegung der Unternehmensstrategie und zur Anpassung des Markteintrittsansatzes. Smartiee ist der bevorzugte Marketingberater und verantwortlich für alle Produktmarketingaktivitäten.

Marke: SPEAKUS
Typ: VRI-Plattform Geografie: Irland, Kasachstan, Russland, Australien

Suchmaschinenoptimierung | Website | Marketing in sozialen Medien | Bezahlte Werbung pro Klick | Öffentlichkeitsarbeit | Globales Expansion

02

Umfrage zur Kundenzufriedenheit | Namensgebung | Marktforschung | SWOT-Analyse | Käufer-Persona | Markenrichtlinie | Markenplattform und -geschichte

Smartiee hilft einer Anwaltskanzlei, das Unternehmen neu zu positionieren, indem sie einen völlig neuen Namen, eine neue Identität und eine neue Marktstrategie einführt.
Unsere Arbeitsrichtungen umfassten: Forschung und Analyse, Branding und Werbung. Innerhalb von nur wenigen Monaten konnte sich die Anwaltskanzlei als ein beachtlicher Akteur auf dem Markt etablieren, während die neue Website einen angesehenen Branchenpreis im Rechtsbereich erhielt.

Marke: SZP Law
Typ: Anwaltskanzlei
Geografie: Russland: Moskau

Webseite | Content-Marketing | SEO | PR | SMM | Rankings für Anwaltskanzleien

03

Brand Tone of Voice | Presentation | Buyer Persona

We helped a software company to evaluate the market and promotion strategy for a new service offering. We prepared a presentation of the company and conducted a study of the target audience, investigating consumer profiles using a dozen of characteristic features and touch points.

Brand: RAKETA
Type: Software development company
Geography: Russia:
Krasnodar, Moscow

04

Law Firm Rankings

We managed various international legal rankings submissions (Chambers, The Legal 500, IFLR 1000) and national legal directories (Pravo.ru-300, Kommersant) and helped the law company to get recognized by almost all rankings for the first time. Now the firm is continuously mentioned in annual reports among the leading global competitors.

Brand: Zheleznikov and Partners
Type: Law Firm
Geography: Russia: Moscow

Website support | Content marketing | SMM

05

ASO | PR | Content Marketing

Digital promotion of electronic business card service in mobile application stores (Google Play and App Apple Store). Content creation and media placements with online publishers in the United States and Russia.

Brand: DropEx
Type: Business card exchange, holder & scanner app
Geography: USA, Russia

06

SEO | Brand Strategy | Brand Story

A core team of a large international legal firm left to establish a new company. The new brand positioning was challenged to reflect partners' key competencies and track record. We helped to shape the new brand story, highlight main service areas and define key marketing channels for attracting clients.

Brand: Enforce Law Company
Type: Law Firm
Geography: Russia:
Ekaterinburg, Moscow

07

Law School Corporate Identity

Brand: Statut Law School
Type: Law Firm
Geography: Russia: Moscow

Rebranding for the well-known Russian law school "Statut". The educational institution did not change the corporate identity since its establishment. One of the important criteria was to maintain the continuity of the old logo.

Brand Platform

08

Rezolut law firm brand identity

Smartiee Agency worked with a prominent regional law firm Rezolut on revamping its brand identity. The company has been on the market for over six years. It has not changed the visual representation of the brand since its inception.

Brand: Rezolut Law Firm
Type: Law Firm
Geography: Russia: Moscow

Naming | Brand Platform and Story | Brand Guideline

Website | SEO | PR | Law Firm Rankings

Media placements support for a global PR agency

09

Brand: global PR agency
Type: Marketing Services
Geography: The USA: New York

New York-based agency turned to Smartiee with a request to collaborate on an online PR campaign in Russia for its client. The client is Top-5 major player in global consumer electronics and home appliances.

Online PR campaign

10

Naming | Logo | SEO | Brand Guideline | Brand Story

Developing a B2C spin-off brand for an associated corporate land law company. This organization operates primarily in a B2B space with projects in the field of land law, real estate, and dispute resolution. A distinct brand with a new name was created to address a different audience – individuals and private entrepreneurs.

Brand: Kvadrat Legal Center
Type: Law Firm
Geography: Russia: Moscow

Website Development

11

We manage the public relations effort for the Palo Alto tech company and cover the technical aspect of its namesake technology patented in the USA, as well as the use-cases in FinTech, Gaming, Social Networking, Security and IoT.

Brand: Resonance Software
Type: Technology company
Geography: USA

Content Marketing

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