When it comes to your brand visual identity, making design decisions can be highly judgmental and based on personal preferences.
Whether you make branding from scratch or rebranding, it is important to do a fair amount of data collection and research before tackling the design of your website and marketing collateral.
After all, it's much easier to make a unanimous decision with your business partners on styling and graphics, when the foundation is based on clear objectives – who is your target audience, your competition and appropriate tone of voice.
Brand Style Guideline (colors, typography, illustrations, iconography, spacing, data visualizations)
Presentation and brochure design