News and marketing tips from Smartiee Agency

Statut law school brand identity

We have completed the work on the creation of an updated corporate identity for the well-known Russian law school "Statut". The educational institution did not change its identity for 24 years! 

Corporate identity management includes the following blocks: brand positioning, corporate identification, images and documentation. 

While maintaining the continuity of the old logo, we have developed a new one that meets modern trends. A soft color palette with a basic white color is designed for easy reading of the text, as well as creating a sense of warmth. The colors match the psychological characteristics of the target audience and emotional needs. 

To work with the visitors of the events were created models of notebook, form, package, program, regulations, schedule of events and curriculum.

As one of the key channels for promoting the school's services is social networks, layouts for announcing events were developed. More details about the project can be found here