Smartiee Agency Attended InfoComm China

In April, the Smartiee Agency team took part in one of Asia’s leading technology exhibitions — InfoComm China 2025, held in Beijing.

InfoComm China is the largest exhibition for audiovisual and communication technologies in the region, attracting industry leaders from China, Southeast Asia, Europe, and the US. The 2025 edition focused heavily on the integration of AI, AV-over-IP, XR (VR/AR) technologies, and smart environments for education, business, and government.

What We Learned:

• AI + AV: Artificial intelligence is now actively used to manage real-time content, personalize user experience, and enable automatic translation — especially in education and public sector projects.

• Immersive technologies (XR) are becoming the standard in exhibitions, museums, training, and even business negotiations.

• Voice and visual interfaces are rapidly replacing traditional panels and instruction systems.

• Demand for hybrid spaces (meeting rooms, coworking hubs, exhibition halls) is rising. Architecture is becoming digital-by-default.

• Chinese AV companies are ramping up exports and actively seeking European partners — both in manufacturing and marketing.

Companies in attendance included Colorlight, Qiangliled, Starcolortech, and many others.

What This Means for Our Clients:

The future of B2B communication lies in visualization and smart formats. For legal, educational, and consulting brands, this opens up exciting opportunities for content distribution, service digitalization, and international collaboration.

We’re returning from InfoComm inspired — and already working on ways to adapt these innovations for the Russian, European, and Asian markets.