PR Support for a Law Firm
A leading law firm partnered with Smartiee Agency for ongoing public relations support aimed at increasing brand awareness and strengthening its position as a thought leader in the legal industry. The goal was to maintain a strong media presence through strategic article planning, content creation, and targeted engagement with industry-specific media outlets.
Services Provided:
Development of article and commentary topics
Writing and editing of articles and press releases
Media outreach and communication
Thought leadership positioning
Publication of expert commentary in legal and business media
Approach:
Smartiee applied a proactive PR strategy, working closely with the law firm to develop editorial angles and thought leadership topics aligned with current industry trends and client interests. The collaboration ensured that all content was relevant, timely, and valuable to the firm’s target audience.
Results:
The law firm now receives 5–8 monthly requests for expert commentary from leading media outlets and regularly publishes authored articles. The ongoing PR support has significantly increased media coverage and brand visibility, reinforcing the firm’s reputation as a trusted expert in international legal services.
Smartiee’s strategic PR efforts have contributed to enhancing the firm's credibility and attracting new clients, strengthening its position in a highly competitive legal market.
